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Hotel Sales on the Oregon Coast in 2026 (plus the biggest in the last decade!)

A few recent comparable sales on the Oregon Coast stand out,


Recent sale benchmark

hotel oregon
  1. 754 SW COAST HWY Newport, OR | PENDING (date 1/2026) | $1.750M | 198 CDOM

    Newport Bay Motel with Ocean Views & 37 Units

  2. 1609 E HARBOR DR Warrenton | SOLD | List price $4.095M Sold Price $4.500M

    29 Days on market . Hotel est. to be 20k SF on 1.15 Acres

    * Listed by Bradley King | Sold byAshley Moala



What this means

The recent sale evidence suggests a wide pricing gap between premium oceanfront resorts and smaller or more functional coastal properties. High-end beachfront assets in places like Cannon Beach can command a large premium because of location, scarcity, and leisure demand. By contrast, smaller or more fragmented assets tend to trade closer to the regional average.


Practical takeaway


For an Oregon Coast hotel valuation, the best comps usually depend on the submarket: Cannon Beach and Pacific City can price very differently from Lincoln City, Newport, Seaside, or Astoria. Comparisons should be adjusted downward if you are looking at a non-resort, inland, or older limited-service property.


One of if not the biggest hotel sale in the last decade with the clearest reported transaction being the Surfsand Resort & Spa in Cannon Beach, which sold for $58 million, or about $598,000 per key, in 2022. That deal was described as the highest-price sale in Cannon Beach in at least five years and well above the surrounding market average.


I look forward to helping you with your hotel & hospitality purchases!

Marly

KW Coast Life

971.227.5140




 
 
 

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KW Coast Life

(971) 227-5140

Linktr.ee/marlysellsthecoast

License # 201214330

Each office is independently owned & operated

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